Holding On, Letting Go: The Emotional Weight of Unworn Clothes

Clothes

There’s a checkered dress in the back of my wardrobe. It is sophisticated. Mid-calf length,puffy sleeves, but structured, body-hugging bodice. I haven’t worn it in years. It doesn’t fitquite right anymore. But I can’t seem to let it go. I bought it when I moved to New York City in 2017—a time when everything was […]

Sergio Farias Built a Sunglasses Brand Around Escapism, Softness, and Saint-Tropez Daydreams

Leben

Through Leben Paris 1991, he’s turning storytelling and emotional clarity into eyewear. To live the Leben way is to see the world through a new lens—one shaded in endless summer, quiet luxury, and unapologetic self-expression. Founded by creative multi-hyphenate Sergio Farias, Leben Paris 1991 isn’t just a sunglasses brand—it’s a mood, a lifestyle, and a […]

ASTOUD Celebrated AAPI Heritage Month with Immersive Pop-Up Experience in LA’s Chinatown

Astoud

Vietnamese Fashion Retailer Created Cultural Hub During the Three-Day Event which was held from May 16 – 18 In celebration of Asian American and Pacific Islander (AAPI) Heritage Month, ASTOUD brought Vietnamese fashion and culture to the heart of Los Angeles. The global fashion retailer—the first dedicated to representing Vietnamese fashion internationally—hosted an immersive three-day […]

LOVE FROM MANILA

Love From Manila

PHOTOGRAPHER: HANNAH ROZELLE | MODEL: SAM COLOSO | PRODUCER: CYAN LEIGH DACASIN OF GREAT SOCIAL CLUB PR AND PRODUCTIONS | STYLIST: JHONNY BRAVO | MAKE-UP: ZHEE GHIELMETTI | HAIR STYLIST: RAYMART ESPINA | PHOTOGRAPHER’S ASSISTANT: RALPH ANGOB | ASSISTANT STYLIST: KEANA CARBONILLAS | STUDIO: ESPACIO CREATIVO ESCOLTA | SHOT ON LOCATION AROUND THE FIRST UNITED […]

The MYND EDIT – Wearing Emotion: The Psychology of Color in Fashion

Color

I was standing backstage at a TV shoot in Germany—nervous, unfamiliar with the space, about to step into the bright lights of a live set. It wasn’t the first time I’d spoken about fashion psychology, but something about the moment felt different. Bigger.  And yet, I didn’t shrink.  I was wrapped in burgundy, my power […]

When Clothes Speak First: What We Wear, What We Mean

Clothes

You walk into a room. You haven’t said a word. But in less than seven seconds, the people in that room have already made up their minds about you. That’s the psychology of first impressions—and fashion is one of its fastest triggers. Before a handshake, eye contact, and speaking for yourself, your clothes speak first. […]

A Perfectly Unfiltered Modern Muse

Muse

Shot by Hannah Rozelle | Model: Alyssa Lucienne Castro – Vega | Fashion Stylist: Flor Traversaro | MUA: Juli Bellina | Hair: Mariana Jimenez | Location: Studio Bocce, New York | Editor-in-Chief Natalie Steger | Words: Cyan Leigh Dacasin In this photography series, Hannah Rozelle captures the beauty of understated minimalism through her lens. Her […]

Our Favorite Finds from Artefino Resort 2025

Artefino 2025

Summer is back, and it’s ten times hotter than ever. Living on a tropical island has perks, such as access to the best brands in the archipelago. Artefino 2025 recently concluded with its resort wear pop-up, which had several highlights; one was acclaimed Jor-el Espina’s eponymous brand launching its first batch of swimsuits made out […]

The Mynd Edit: How Fashion Shapes Identity, Emotion, and Well-being

The Mynd Edit

Introducing: The Mynd Edit by Fashion Psychologist Jennifer Heinen is Eletom Magazine’s newest monthly Saturday column. Each month, Heinen explores the impact of fashion and how it intersects with conversations and power dynamics across all industries, whether it’s in film, society, and pop culture. When I tell people I’m a fashion psychologist, the response is […]