For four decades, Karat World Philippines has served as the witness to the most cherished milestones.

The heritage brand turned a shimmering new page with the grand unveiling of its Superstore at SM North Edsa. Under the banner “A New Year, A New Karat World,” this flagship destination marks a strategic evolution in elevated jewelry retail, blending the brand’s storied legacy with a modern, world-class experience. As Felix Sarabia-Gorriceta III, President of Lumina One Corporation, mentioned, this Superstore is more than a retail space; it is a vessel for future memories.

The exclusive launch was a celebration of legacy and sophistication. Top clients and celebrity guests were welcomed into a thoughtfully curated retail space where immersive storytelling and stylish jewelry selection were charted the brand’s history. From the ambient and chic store experience to the whimsical charm of a “Karat Bear” claw machine, the atmosphere was delicate balance between high-end shopping and welcoming warmth.

At the heart of the store opening was the Nazar Line. This featured collection, inspired by protective light and positive energy, resonated deeply with attendees seeking modern symbolism rooted in emotional significance. Guided by expert product specialists, VIPs enjoyed one-on-one consultations, emphasizing the brand’s commitment to personalization and unmatched trust.

The store launch were attended by celebrities and influential women

By making fine jewelry accessible without compromising on craftsmanship, Karat World continues its mission to shape moments that endure for generations. Check out their online store www.karatworld.net.