Happy Lunar New Year! Or, as I grew up knowing it, Tết. This year, we welcome the Year of the Wood Snake, a year full of transformation, intuition, and growth. Snakes in the zodiac represent wisdom and elegance—two qualities that feel especially fitting as we step into a new chapter of adaptability and renewal. One of the most exciting parts of Lunar New Year is how we honor our past while celebrating the present, and I can’t think of a better way to do that than through fashion.
I’ve always been captivated by the way Lunar New Year inspires people, especially Millennials and Gen Z, who showcase their cultural roots in creative ways. Whether it’s donning traditional garments or blending old and new designs to create something fresh, fashion becomes this beautiful bridge between generations. Across Asia and among Asian Americans, this year’s Lunar New Year celebrations are a vibrant tapestry of heritage and modernity—a perfect harmony of tradition and individual expression.
When it came down to selecting our cover for this special occasion, my team and I chose Nancy Kwan, known for her her iconic role as the titular heroine in The World of Suzie Wong alongside William Holden. Her timeless beauty and influence cemented her status as a global fashion icon in the 1960s, embodying an era of sophistication and East-meets-West style—an aesthetic that is having its time in the spotlight, as each year brings forth a new perspective that fuses together heritage and modernity.
In my family’s home country of Vietnam, the áo dài has always been a symbol of elegance and cultural pride, and during Lunar New Year, it takes on an even more special meaning. This year, I’ve noticed designers like Lê Thanh Hòa and Thuy Design House breathing new life into this iconic garment.
Bold colors, unexpected fabrics, and modern cuts are turning the traditional áo dài into something uniquely contemporary. I’ve seen younger women embracing styles adorned with intricate embroidery and patterns that symbolize prosperity and fresh beginnings. To complete the look, Vietnamese brands like brands like Vascara are offering accessories that add a touch of modern luxury to this timeless outfit.
Over in the Philippines, the Barong Tagalog has taken in a new energy. Traditionally a formal shirt made especially for men, it’s now being reimagined by designers like Joey Samson and Francis Libiran, who are merging it with elevated streetwear aesthetics. while retaining elements of haute couture in each piece.
Picture this: a tailored barong-inspired jacket or a bomberong layered over a graphic tee, paired with sleek sneakers and denim. Bright pops of color and the use of piña or jusi fabrics elevate these pieces, making them perfect for Lunar New Year gatherings. It’s incredible to see how young Filipinos are reinventing this classic garment to reflect their individuality while staying connected to their heritage.
In Thailand, traditional Thai silk remains a favorite during Lunar New Year celebrations. Designers like Disaya and Sretsis are known for their ability to transform this rich, luxurious fabric into pieces that feel both opulent and wearable. Silk dresses with intricate patterns, tailored suits with bold pops of color—these designs are a feast for the eyes. Young Thais are adding their modern twist with accessories and footwear that make these outfits feel fresh while still rooted in tradition.
In Taiwan,the Cheongsam is experiencing modern revival, thanks to designers like Shiatzy Chen and Hsiao Chen.
Their take on cheongsams feature bold prints, avant-garde cuts, and versatile designs that can transition from a Lunar New Year celebration to everyday life. I’ve seen women layering these stunning pieces with contemporary outerwear or adding statement jewelry to create looks that honor the past while fully embracing the now.
Cities like Shanghai and Beijing are buzzing with creativity as young Chinese embrace a mix of traditional and modern styles. Designers like Guo Pei and Masha Ma are crafting luxurious pieces that marry classic Chinese aesthetics with cutting-edge fashion trends. I’m especially drawn to the way traditional embroidery and motifs are being incorporated into tailored jackets and contemporary silhouettes. Red and gold, the quintessential Lunar New Year colors, take center stage, ensuring that every outfit feels festive and full of good fortune.
Here in the U.S., young Asian Americans are creating their own unique Lunar New Year fashion narratives. Designers like Prabal Gurung and Jason Wu, who draw inspiration from their Asian heritage, are paving the way with collections that blend tradition and modernity. What I love most is how this generation uses fashion to tell their personal stories—pairing traditional garments with contemporary streetwear to create looks that celebrate their roots while expressing who they are today.
Cover image: Nancy Kwan in the World According to Suzie Wong. All image rights are reserved
Edited by Cyan Leigh Dacasin
