“Authenticity is key,” is the mantra lived by Chris Han, fashion influencer and mom lifestyle content creator followed by over four million people across TikTok and Instagram. Based in Los Angeles and born in Shanghai, China, Han’s profile @chrishanxoxo (both on TikTok and Instagram) reveals a lifestyle that glitters with glamor. Outfit of the Day (OOTD) posts in front of a white Lambo or a sleek white Porsche. A GRWM routine with the latest drops from L’Occitane’s Almond product line. Fashion photography featuring Chanel, YSL, and Miu Miu. Powerhouses in the luxury consumer products space are the core of Chris Han’s world.
Photos courtesy of Robert Yu Photography
But before all of this, pinned before the brand partnerships, fashion photography, and luxury lifestyle posts is the real center of Han’s world.
“Luna shares my passion for fashion, and having her around while I work brings a sense of joy and togetherness to my daily routine,” said Han, who is often found side-by-side with her sidekick and best friend.
Her three-year-old daughter, Luna.
While a top influencer in fashion and beauty’s online world, with a brand roster brimming with the likes of Giorgio Armani, L’Occitane, Ralph Lauren, and Valentino Beauty, Han is a full-time mom before it all. Her TikTok and Instagram Barbie campaign, for example, features a reel that celebrates Asian American Pacific Islander Heritage (AAPIH) Month with Luna’s Anna May Wong doll from the Inspiring Women line. Another empowering way Luna plays a role is in her inclusive Barbie playdate on TikTok, which showcases dolls as diverse as Han’s content across her channels.
It is this wholesome energy that Luna’s presence delivers to Han’s content, one that encourages wellness and balance. This holistic approach to empowering women allows millions to unapologetically embrace the luxury in their lives—however they define it.
Slow skincare routines, such as her BELOVED Rejuvenating Zen Shower Routine or her Earth Month campaign with Aveeno, spotlight the accessible self-care products that moms everywhere can appreciate when putting the kids to bed and embracing some me-time.
“Through my content, I aim to empower individuals, particularly like-minded women, to seize every moment with confidence and style,” said Han.
The goal? Inspiring her online community through her own, real-life fashion and lifestyle aesthetic. “By connecting my favorite brands with my audience, I strive to create a vibrant community where inspiration and creativity thrive.”
While TikTok and Instagram are Han’s most dynamic vessels, her roots as a content creator are traced back to 2011 when she launched her Instagram profile. In 2016, she rebranded the account to kickstart her luxury brand ambassador identity and debuted her YouTube channel, @ChrisHanxoxo. By 2019, this online makeover blossomed into a bustling TikTok channel (@chrishanxoxo). With an entrepreneurial background spearheading a language consultancy firm in Shanghai, China, and an extensive MBA from the University of Southern California, Han was no stranger to the strategic maneuvering a new endeavor requires in the competitive online world. She hails from a city nicknamed the “Paris of the East”; fashion was already in her DNA.
“Growing up in this bustling city exposed me to iconic architecture, cutting-edge fashion trends, and inspiring art scenes,” explained Han. “The vibrant cultural tapestry of Shanghai is intricately woven into the very essence of who I am. My career is a harmonious blend of Shanghai chic infused with a touch of European sophistication—a fusion that infuses excitement and a keen sense of style into everything I do.”
Shanghai is instrumental in shaping Han’s unique aesthetic—which combines contemporary edge with Old World, Euro elegance—and Han’s selective approach to brand partnerships. With every skincare unboxing reel or OOTD post, Han makes it a point to link with brands she utilizes at home and can discover as integral staples in her closet or morning and night wellness routines. From L’Occitane to Aveeno, Porsche to Chanel, it isn’t endorsed to her audience if it doesn’t earn the Chris Han stamp of approval.
“I believe in sharing all aspects of my life to offer a complete picture, showcasing the real person behind the content rather than just aesthetically-pleasing visuals,” Han explained. “This approach allows me to tell a full story and connect with my audience on a deeper, more authentic level.”
Authenticity threads every post with Han’s distinct angle: motherhood.
Han’s identity as a mom showcased through her chronicles of life with Luna, melded with fashion and beauty, flourishes attainable inspiration. After all, if anyone balances a juggling act, it’s a mother who also happens to be a content creator. And Chris Han takes it a leap further by being a content creator in many categories: fashion, beauty and wellness, and mom life.
“Finding the equilibrium between family life and work commitments can be a real struggle,” admitted Han. “Navigating the blend of motherhood and content creation is a continuous journey of juggling priorities, but the smiles and shared moments with Luna make it all worthwhile.”
Whether it’s the mom who seeks a relatable face in the midst of her hectic schedule or the young fashionista considering a career move in influencing, Chris Han’s content offers something for everyone.
“In the realm of social media content creation […] don’t be afraid to showcase the real, unfiltered aspects of your life,” advised Han. For moms in this space, she added, “While you may no longer have the luxury of filming 20 videos a day like you did before you had kids, remember that sharing your real-life moments—whether they’re happy or challenging, beautiful or imperfect—can offer a fresh and relatable perspective.”
Weaving mom life into her career as an ambassador for premium global brands cultivates a seamless flow between real life and digital storytelling. Genuinity is the beating heart of Chris Han’s persona, not only because of her commitment to inspiring real people in the real world but also because she’s been doing it with an honest approach since the beginning.
